The Artist As A Brand: Developing A Signature Visual Style
A creative career workshop by Richard Prayoga & Leong Su Shan
In today’s saturated creative landscape, standing out isn't just about talent—it's about identity. Join dance cinematographer Richard Prayoga and fashion photographer Leong Su Shan for an in-depth workshop designed to help artists craft a distinct visual voice and build their brand with purpose.
What to Expect:
This session is not just theory—it’s a behind-the-scenes look at the journey of two working artists. Expect real talk, practical frameworks, and honest reflections. Whether you're a photographer, filmmaker, designer, or multidisciplinary creative, this session will equip you with tools to sharpen your identity and move forward with clarity.
Topics We'll Cover:
A look at our career timelines, pivotal moments, and creative breakthroughs
What worked—and what didn’t—when building our personal brands
How to develop a visual identity that aligns with your values and audience
Actionable strategies for growing your creative career sustainably
A live demonstration with a model and talent to showcase visual storytelling in action
Open Q&A to dig deeper into your questions and challenges
Who it's for:
This workshop is designed for emerging creatives, freelancers, dancers, photographers and anyone looking to strengthen their creative direction, visual identity, and long-term game plan.
Workshop Details:
Date: Saturday, 17th May 2025
Time: 3PM - 5.30PM
Venue Partner: *SCAPE
Price:
Early Brid Price: $30 (10th May - 15th May 2025)
Regular Price: $35 (16th - 17th May 2025)
Workshop Instructors:
1. Richard
2. Leong Su Shan
Dancer / Talent:
Aryll
Topics that will be covered:
1. Timeline / Pivotal Moments / Breakthrough
2. What worked & what didn't work
3. Steps / Strategy to progress
4. Demonstration
5. Q&A
Workshop slots will be limited to ensure personalized guidance and hands-on learning for each participant.